Media solutions

Influencer Anni Paakkunainen created a pastry recipe for Myllyn Paras, and it ended up becoming a social media hit that absolutely charmed home bakers.

With the help of interactive Instagram content, Into Kustannus was able to make its book launch an engaging social media phenomenon.

The campaign successfully presented Blå Band’s Casseroles as a solution to a challenge that many households face on a daily basis – how to prepare quick, varied and tasty meals during the week.

A-lehdet strengthens its position in the online store by acquiring a 20% stake in the responsible sports and outdoor clothing online store Weekendbee.

The A-lehder Group continues its successful transformation from a media company to an international conglomerate. Almost half of the group's net sales, which increased to EUR 132 million, came from online shopping and about a quarter from outside Finland.

Content marketing can also be used to resolve problems in a relationship. The digital advice service, Love Clinic, of the Evangelical Lutheran Church of Finland is a prime example of that.

The photos of Finland’s Prime Minister Sanna Marin in the Finnish magazine Trendi have caused a stir in the international media. The debates initiated by these photos on sexism and the limits of what constitutes appropriate behaviour for a politician have started a movement on social media.

Tolu the classic detergent brand, launched a new ProNature product line. The challenge was how to highlight the organic nature of the cleaning products and how to publish it with an interesting and fresh way and activate as well the consumers to try the new products.

What kind of self-esteem do Finnish girls have? And how can young people's self-esteem be supported and by what means can a debate be held on an important topic?

CEO Jan Sasse from Finnish Industry Investment Ltd and founding partner Antti Mäki from Sixty Degrees Digital Ltd have been appointed to the A-lehdet board of directors at the annual general meeting this spring.