Native advertising

Native advertising
Here you can find instructions for submitting material for native content.
Published: 30.11.2020

It is essential for the success of the campaign that you provide the following information as early as possible. Content creation can only begin once the material has been submitted to the producer. We need two weeks for the material production.

Native article

Background material

  • Such as bulletins, previously published articles, links to websites, etc.
  • Names, titles and contact details of any interviewees

Pictures

  • Print-ready mood pictures of the products and any illustrations
  • Format: JPG, PNG or GIF
  • File size: max. 20 MB

Video

  • Articles can include looping autoplay videos
  • Length 5–15 seconds, no audio
  • Format: MP4
  • File size: max. 4 MB

Address link

  • What address does the article link to?
  • Link(s) and possible UTM tags

Product highlight element

  • Which products (1–4 products) do you want to highlight?
  • Short introductory texts for the products
  • Links to product pages
  • Product pictures (preferably clipped pictures of the products only, format JPG, PNG or GIF, max files size 20 MB)

+ Potential other customer preferences.

Print advertorial

Content angle and text style

  • Advertorials are similar in appearance and tone to the content of the magazine, but are always differentiated from editorial content with the word MAINOS (ADVERTISEMENT).
  • What kind of content angle do you want for the advertorial, what do you want to primarily communicate? What kind of target audience are you after?
  • Text style, e.g. narrative/informative/inspiring

Background material

  • Such as bulletins, previously published articles, links to websites, etc.
  • Names, titles and contact details of any interviewees

Pictures

  • Print-ready mood pictures of the products (resolution 300) and any illustrations
  • Format: JPG, PNG or GIF

Graphic guidelines

  • The brand’s graphic guidelines
  • Print-ready logo
  • Desired font (if available)
  • Existing style template (if available)

+ Potential other customer preferences.

If you have any questions about materials, please contact A-lehdet’s B2B sales department at sales@a-lehdet.fi.