Advertise in Tuulilasi magazine

The internationally awarded and acclaimed Finnish publisher Laine, whose books and magazines are sold in 92 countries and whose largest market is now the United States, is celebrating its tenth anniversary with the biggest publication in its history. Spanning more than 230 pages, the Laine special anniversary issue is a tribute to the craft community, creativity, and the shared stories that have driven Laine’s success since its founding.

A-lehdet Group has sold its ownership stake in growth marketing pioneer Genero Oy to the Swedish company Collaboration Art (CA). The transaction marks a significant step for Genero as it enters a new phase of international expansion as part of a broader Nordic entity. Following the transaction, A-lehdet and the founding shareholders will become minority shareholders in Collaboration Art.

Laine Publishing’s latest book, The Art of the Sea: 23 Knitwear Designs Inspired by the Moomins, interprets the beloved Moomin characters in a new and fascinating way — by turning them into contemporary knitwear! The book features knitting patterns by 18 talented designers from around the world.

A-lehdet has been selected to participate in WAN-IFRA’s GAMI Incubator #Finland programme, which brings together Finnish media companies and international start-ups to co-develop innovative solutions for the media industry. The six-month programme kicked off in Helsinki on 29–30 September.

A-lehdet is partnering with Time Out – the global brand that inspires and enables people to experience the best of the city.

A-lehdet continues its international growth by launching a new online store, Kotona Shop, which sells downloadable craft patterns and magazines in English.

As Finland celebrates its eighth consecutive year at the top of the World Happiness Report, A-lehdet and Kotona aim to offer everyone a chance to discover their own slice of Finnish happiness.

Nordic Homes, a new premium bookazine showcasing contemporary Nordic living and design through an authentic Finnish lens, is set to launch globally in February 2025. This advertisement-free publication brings a fresh perspective to the international design scene by featuring carefully curated Finnish homes and exploring the unique aspects of Nordic lifestyle that have captivated audiences worldwide. Available in major markets from the United States to Japan, Nordic Homes offers readers an intimate look into exceptional Finnish living spaces, combining modern Scandinavian aesthetics with timeless traditions.

Finland, the world's happiest country for seven consecutive years, is now sharing its best-kept secrets of happiness through Kotona, the first global media representing Finnish lifestyle. Kotona (”at home” in Finnish) brings the beauty of everyday life to international audiences.

A-lehdet continues to implement its growth strategy and acquires a majority stake in the craft magazines and books publishing company, Laine Publishing Oy.