A-lehdet Brings Iconic City Culture Brand Time Out to the Nordics later this year

Expanding to the Nordics for the first time through this franchise agreement, Time Out is trusted around the world for its editorial curation of the best things to do, see, eat and drink as well as travel recommendations – curated by a team of local experts and distributed across multiple digital channels.

Set to launch later this year, Time Out Nordics will curate the most inspiring restaurants, events, and attractions from across Finland and other Nordic countries. A dedicated team within A-lehdet will be responsible for the Finnish and English content production and sales for Time Out Nordics in Finland, and later in other Nordic countries as well. Time Out first launched in London in 1968 and today is a global brand with a network of local expert journalists around the world creating and curating content about over 350 cities in over 50 countries.

"We are proud and delighted to begin this partnership. The internationally renowned and trusted brand Time Out has chosen A-lehdet as its franchise partner because of our content and trend expertise. This allows us to reach a highly active, international audience seeking experiences and provides the best route to Finnish, and later Nordic, city culture. At the same time, we offer excellent visibility and solutions for our advertising clients wanting to connect with our inspiring content and valuable audience,” says Heli Arantola, CEO of A-lehdet Group. “The partnership with Time Out fits perfectly with our goals: we want to help domestic companies grow and gain an international customer base,” Arantola continues.

Stacy Bettman, Time Out Media CEO added:

“Time Out is a global brand with a global monthly brand reach of 184m connecting people everywhere with the best in city life and exploration. We are delighted to announce this partnership with A-lehdet Group. A-lehdet’s exceptional creative teams, their scale and expertise in creating authentic, engaging content for their audiences and clients make them a perfect partner for Time Out. For the first time, Time Out will provide its audience with the ultimate guide to the very best of the cities and key destinations across the Nordics, written by local experts who really know their city, to serve both locals looking for great things to see and do in the cities they live in and inbound tourists looking for an authentic local experience.”

A-lehdet is currently recruiting the Time Out Nordics team and is initially seeking key personnel for several positions, including content production and sales.

"A-lehdet is aiming for growth based on renewal and internationalization. The franchise partnership with Time Out allows us to offer new job opportunities in the Nordics connected to a global brand," Arantola concludes.