Updated on September 7, 2021
The A-lehdet online services use so-called session cookies and persistent cookies. The session cookies are automatically deleted when the browser is closed. The persistent cookies remain in the device until they are deliberately deleted or expire.
We adhere to the self-regulatory principles in this industry. We are committed to and comply with the self-regulatory principles of the IAB Europe Transparency & Consent Framework. We use a cookie tool (Consent Management Platform) with identification number 302. You can use the cookie tool to control your cookie choices, such as giving consent, not giving consent, and revoking your consent. Some of our partners process information collected through cookies on the grounds of legitimate interest. You can object to processing on the grounds of legitimate interest in the cookie tool.
2. Data collected with cookies
A-lehdet and its partners can store information on your computer, such as cookies and device id's and use information presented in cookie tool and cookie policies.
- information about the device or application used, including browser version, device type, screen size, display resolution, operating system and IP address;
- information about the use of our online services, including information about page views, time and duration of visits, navigation around the online services and the viewed advertisement or marketing content;
- information about websites accessed via customer or marketing communications.
3. Purpose of cookies
Some cookies are necessary for the operation of the website. They enable various functionalities such as Login, Shopping Cart and various site-specific settings. We also consider functional cookies to be those cookies that enable, for example, the sharing of content on social media, various content embeddings, the technical distribution of advertisements and content, the guarantee of data security, the prevention of misuse and the correction of errors. These cookies are always in use.
- To choose standard advertisements: To select standard advertisements, A-lehdet and partners can use real-time contextual information when the ad is displayed, including content and device information such as device type and properties, browser information (user-agent), URL, and IP address, use user approximate location information, determine how often ads are shown to the user, determine the order in which the ads are displayed to the user, prevent the ad from appearing in an inappropriate editorial context (which is not brand safe). Partners may not use this information to create a personalized ad profile for future ads selection. Note: Approximate means an imprecise location with a radius of at least 500 metres.
- To create a personalized ad profile: To create a personalized ad profile, A-lehdet and partners may collect user information, such as user activity, site or app browsing history, points of interest, demographics, or location, to create or edit an ad profile for targeted advertising, and combine this information with other previously collected information, including data collected across sites and applications to create or edit an ad profile for targeted advertising.
- To select personalized ads: To select personalized ads, A-lehdet and partners can select personalized ads based on a user's ad profile or other historical information about the user, such as past activity, points of interest, site or app browsing history, location, or demographics.
- To create a personalized content profile: To create a personalized content profile, A-lehdet and partners may collect user information, such as user activity, points of interest, site or app browsing history, demographics, or location, to create or edit a content profile for personalized content, and combine this information with other previously collected information, including information collected across sites and applications, to create or edit a content profile for personalizing content.
- To select personalized content: To select personalized content, A-lehdet and partners can select personalized content based on a content profile or other historical information about the user, such as past activity,points of interest, site or app browsing history, location, or demographic information.
- To measure advertising and its effectiveness: To measure ad performance, A-lehdet and partners can measure whether the ads were shown to a user and how, and did the user respond to them and how, compile reports on advertising and its effectiveness and efficiency, compile reports on users who respond to advertising using data collected when users responded to that advertising, compile reports to publishers about ads displayed on their sites or applications, measure whether the ad is displayed in an appropriate (brand-safe) editorial context, determine the percentage of ad that has been seen and the duration of this opportunity, and combine this information with other information previously collected, including information collected across sites and applications. Partners may not use information obtained from audience panels or the like as advertising metrics without a separate legal basis for using market research to create user understanding.
- To measure content and its effectiveness: To measure the effectiveness of content, partners can measure and report on how content was displayed to the user and how the user responded to the content, and compile reports using directly measurable or known data about users who respond to the content. Partners cannot measure whether and how ads (including native advertising) were displayed to a user, and did the user respond to them, and how to use information from audience panels or the like as advertising metrics without a separate legal basis for using market research to create user understanding.
- To apply market research to create user understanding: Using market research to build user understanding, A-lehdet and partners may compile reports for advertisers or their representatives on the audiences reached by advertisers, using information obtained from audience panels or the like, generate reports for publishers, compiled from information obtained from audience panels or the like, about the audiences to whom the content and/or advertisements on the publishers' websites and applications were displayed or who responded to this content and/or advertisements and combine other user data (offline data) with web behaviour data (online data) for market research to create user understanding if partners have indicated that they will coordinate and combine other user data with web behaviour data. A-lehdet and partners cannot measure the effectiveness of ads that were shown to or responded to by a particular user unless the advertiser has a separate legal basis for measuring the effectiveness of the ad, or measure what content was shown to a particular user and how the user responded unless the advertiser has a separate legal basis to measure the effectiveness of the content.
- Product development: For product development, A-lehdet and partners may use the information to improve their existing products with new features or to develop new products and create new mathematical models and algorithms through machine learning. A-lehdet and partners may not, for this purpose, carry out any other data processing that is permitted for any other purpose.
- Data security, fraud prevention and debugging: To ensure security, prevent abuse and correct errors, A-lehdet and partners can ensure that data is transferred securely, detect and prevent harmful, fraudulent, erroneous or illegal activities, and ensure the proper and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes used for authorized purposes. A-lehdet and partners may not, for this purpose, carry out any other processing of data permitted for any other purpose. Note: The information collected and used to ensure security, prevent misuse, and correct errors may include automatically transmitted, device-identifying features, accurate location information, and information obtained by actively scanning device features for identification.
- Technical distribution of advertising or content: For technical distribution of information and to respond to technical requests, A-lehdet and partners may use a user's IP address to technically transmit an advertisement over the Internet, redirect a user to an advertiser's page when a user responds to an ad, use a user's IP address to transmit content over an Internet, redirect a user to an advertiser's page when a user responds to content and use information about the type and features of the device for the technical distribution of advertisements or content, such as an ad or video file of the correct size in a format supported by the device. A-lehdet and partners may not, for this purpose, carry out any other processing of data permitted for any other purpose.
In carrying out the above purposes, A-lehdet and partners take advantage of the following features:
- Combining your other information with information about your web behaviour: A-lehdet and partners may combine your other information (offline information) with collected information about web behaviour (online information) in support of one or more purposes or special purposes.
- Connecting different devices: A-lehdet and partners can directly determine that two or more devices belong to the same user or household, determine, on the basis of probability, that two or more devices belong to the same user or household, and actively scan device features for probabilistic identification if users have authorized suppliers actively scan device features for identification.
- Use of automatically sent device information to identify devices: A-lehdet and partners can create an identifier based on data that the device sends automatically, such as an IP address or browser information (user-agent), and use the identifier again to identify the device. A-lehdet and partners cannot create an identifier for a user using information collected by actively scanning certain device features, such as installed fonts and screen resolution, unless the user has specifically given permission to actively scan device features for identification or re-use the identifier to identify the device.
In addition, the following special features are available based on your consent:
- To actively scan device properties for identification: A-lehdet and partners can create an identifier using information collected by actively scanning certain features of the device, such as installed fonts and screen resolution, and use such an identifier to re-identify the device.
The functional cookies are always in use. Other, so-called non-functional cookies, are placed on your computer with your consent.
As informed by the cookie tool, some of the purposes for which the information collected by cookies is used are based on a legitimate interest in addition to your consent. We believe that we have a legitimate interest in processing the information collected by cookies in order to implement the basic functions of our sites, such as logging in and remembering the contents of the Shopping Cart, technical distribution of advertisements and content, ensuring data security, preventing misuse and correcting errors. We have assessed that this processing is not in conflict with your fundamental rights or freedoms, given the relationship between you and A-lehdet, the information provided and the fact that the information collected by cookies does not, for the most part, identify you personally.
Please note that cookies on the A-lehdet webpages or the information collected on them are not used for all of the above purposes. In this case, a simpler cookie tool may be in use.
4. Users’ influencing options
Your influencing options have been described in more detail below:
- Combining online and offline data: if you wish to restrict us from combining data concerning contents consumed online and data gathered elsewhere, such as personal information, subscription information or digital account information to be used in A-lehdet internal product development and personification of content and customer and marketing messages, you can change the settings via cookie tool.
5. Third parties
With regard to advertising, we aim to ensure that our partners are also committed to industry self-regulation (IAB Europe Transparency & Consent Framework), which aims to increase processing transparency and empowering users.
Below is a list of our main partners, as well as more information about how they process information and what influencing options they provide:
- Google Analytics: In our services we use e.g. Google Analytics, a web analytics service provided by Google Inc., to analyse the use of our websites and to develop our websites to better serve our users. We also use Google Analytics advertising features (remarketing, similar audiences service, Google Display Network Impression Reporting, Google Analytics target group information and topic reporting, and Google Analytics User ID features). The data stored in cookies used by Google's tools (for example, pseudonymized IP addresses) is forwarded to Google's servers around the world for storage. As a result, such data may be processed on servers located outside the user's country of residence. The data it receives is used by Google to evaluate how the user browses the content of the webpages and to compile summary reports about the use of the site. In addition, Google conducts reports about the services provided in connection with the sites and provides statistics on Internet usage. Google may also customise the content of the ads it displays to users based on browsing history. Google may also pass on information to third parties where required to do so by law, or where third parties process information at Google's request. You can install an add-on on your browser which prevents Google Analytics data from being stored. You can get an add-on here: http://tools.google.com/dlpage/gaoptout?hl=fi
- Hotjar: With the Hotjar tool, we can better understand how our services are used. We can use the tool to build so-called heat maps that show what page elements users click on, how they navigate the pages, and how far they scroll on average on the webpages.
- Facebook: A-lehdet uses the data-driven opportunities offered by Facebook to market products and services. A Facebook pixel placed on an A-lehdet site collects information about website visitors so that A-lehdet can reach those visitors again with their upcoming Facebook ads. In addition to the pixel, we have a Conversions API tool that allows us to share web and offline events, that is, our customers' activities directly from our server to our Facebook server. Server events can be linked to a Facebook pixel to help improve the effectiveness and analysis of Facebook ad campaigns. Advertising can also be targeted based on a user's customer information (such as age or place of residence). Customer information is sent to Facebook and is always processed by Facebook in an encrypted format to ensure user privacy. The Facebook Pixel or Conversions API tool will not be used if the user has not given their consent to the use of Facebook cookies, either by accepting all cookies or by specifically allowing the use of Facebook cookies. For more information, visit the Facebook page:http://www.facebook.com/help/109378269482053/?helpref=uf_share
- The A-lehdet online services also use third-party tools and plug-ins. These tools include embedded social media and video service elements, and social media’s share and like functionalities, among other things. Third-party plug-ins like this may collect information about the online service users in order to recommend content or monitor the number of visitors, for example.