Magazine advertising

Magazine advertising
Here you can find all technical specifications for A-lehdet magazines and the guidelines for preparing and submitting advertising material.
The magazines’ printing locations and technical specifications

Advertising formats

The recipient's name and address which is needed for mailing are printed on to the back cover of the magazine with inkjet. The space required for the address is located 30 mm from the top edge of the back cover for the entire width of the magazine.

Advert dimensions

All sizes refer to the trim sizes (mm), and an additional allowance of 5 mm must be added to these dimensions for trimming. No text or other integral elements must be placed closer than 5 mm from the trim edge.

  • Group 1: Apu Terveys, Avotakka, Eeva, Image, Kaikkien aikojen Joulu, Kaikkien aikojen Jouluherkut, Kauneus & Terveys, Kotivinkki, Mondo, Trendi, Unelmien Talo&Koti
  • Group 2: Apu*, Tuulilasi, Voi hyvin, Maku, Meidän Mökki, Meidän talo
  • Group 3: Viherpiha

* Material for Suur-Apu's magazine are delivered in the same sizes as regular Apu's material, which will then be scaled by A-lehdet to it's correct size.

Preparing material

Page size and bleed

Use the trim size of the magazine as the size of the publication. Include bleed extending 5 mm past the trim size. Bleed should be included on all edges of the advert. The excess will be cropped out during positioning. Text and logos should not be closer than 5 mm from the trim edge (size of the publication). Furthermore, the spine has an effect on text extending across the centrefold with magazines bound by glue, which must be taken into account. Normally, 6 + 6 mm is sufficient.

Colour definitions

Always use CMYK process colours as your colour definitions, since different programs handle colours, such as PMS, differently. The total amount of colour should be limited to no more than 300%. If the amount of colour exceeds 300%, we will make corrections to the material automatically.

Use of images

Make sure that your image resolution is sufficient. The resolution must be 200–300 DPI for magazines. If the resolution is lower or higher than this, the image quality will suffer. The total amount of colour should be limited to no more than 300%.

Fonts

Our system supports Adobe Type 1 and Open Type fonts. When submitting material in any other format than PDF, remember to include the font faces used in the material. Please do not use True Type fonts. Always convert the fonts to paths, if possible.

Line thickness

The use of hairlines is not recommended. The actual line thickness varies depending on the printing resolution and program. Define line thickness in either pixels (PPI) or millimetres.

Submitting material: Campaigns in 2021 issues

If your campaign will be published in a 2021 issue, submit your material to Aikakausmedia ADS’s server. Instructions are available at: www.aikakausmedia.fi/ads.

Submitting material: Campaigns in 2022 issues

Advertising material to be published in the first 2022 issue or subsequent issues of any magazine must be submitted to A-lehdet’s new material portal. The first magazines to be affected by the change are listed below.

What is changing? You will be sent an e-mail with a material link through which you can submit all the material for your campaign. Detailed instructions on how to submit material are provided below.

1. Select the file

Click the material link sent to you via e-mail to access the material portal.

Click the Requesting material icon and select the material to be submitted from your files. You can also drag and drop the material to the designated area.

The material must be in PDF format. The maximum file size is 50 MB. The maximum length of the file name is 32 characters. Allowed characters: uppercase and lowercase letters without Scandinavian letters (A–Z and a–z), numbers 0–9, space, hyphen (-) and underscore (_).

2. Validation of the material

Your file will be uploaded to the server and validated a few seconds after being uploaded. Once the upload is complete, a preview image of the material will appear on the screen.

If the material is invalid (for example invalid file size), the system will notify you that the material has been rejected. You can check the notification on the right-side of the screen on the Summary tab.

Make the necessary corrections to the material. Submit the new material by clicking Resubmit and selecting the file to be submitted from your files. You can also drag and drop the new material to the designated area. The new material will replace the previously submitted material.

3. Approve the material

Once you have submitted the valid material and the system has successfully validated it, click Approve.

The material status will be changed to Ready. The material is now submitted.

If you have any questions about material submissions, please contact A-lehdet’s B2B sales department at sales@a-lehdet.fi.

Published: 2.2.2019