Video

Video

Here you can read the guidelines for preparing and submitting video advertisements.

Published: 10.2.2019

Outstream video advertising

Outstream advertising uses impressive video ads in between content. Similarly to other types of display advertising, video adverts are also clickable.

Advert size of horizontal videos: 16:9 or 1920 x 1080 px
Advert size of vertical videos: 9:16 or 620 x 891 px
Format: MP4
File size: max. 30 MB
Length: max. 30 seconds. We recommend that videos be kept to a maximum of 10 seconds in length.
Landing page: url

Poster image (mandatory): In addition to video, you must submit a separate still image in JPG or PNG format. The image size must match the video’s dimensions (1920 x 1080 px/620 x 891 px). File size: max. 100 KB

Here you can find examples for desktop (horizontal) and mobile (vertical) devices.

Native video

Native video combines the best aspects of moving image, sound and native display into a single advertising format. In addition to video, you must send a separate text which will be placed next to the video.

Video

Advert size: 1920 x 1080 px
Format: MP4
Length: max. 30 seconds. We recommend that videos be kept to a maximum of approximately 15 seconds in length.

Separate text unit:

Max. 64 characters including spaces and a call-to-action prompt
Name of advertiser
Landing page: url

Here you can find examples for desktop and mobile devices.

Read more:

News

Case Myllyn Paras

Influencer Anni Paakkunainen created a pastry recipe for Myllyn Paras, and it ended up becoming a social media hit that absolutely charmed home bakers.

Case Into Kustannus

With the help of interactive Instagram content, Into Kustannus was able to make its book launch an engaging social media phenomenon.

Case Blå Band

The campaign successfully presented Blå Band’s Casseroles as a solution to a challenge that many households face on a daily basis – how to prepare quick, varied and tasty meals during the week.

A-lehdet buys a stake in the online store Weekendbee

A-lehdet strengthens its position in the online store by acquiring a 20% stake in the responsible sports and outdoor clothing online store Weekendbee.

A-lehdet Group's net sales increased by 25 % - underlying successes in the e-commerce business

The A-lehder Group continues its successful transformation from a media company to an international conglomerate. Almost half of the group's net sales, which increased to EUR 132 million, came from online shopping and about a quarter from outside Finland.

Case Love Clinic

Content marketing can also be used to resolve problems in a relationship. The digital advice service, Love Clinic, of the Evangelical Lutheran Church of Finland is a prime example of that.

Trendi magazine’s photos of Sanna Marin and the ensuing debate on what is appropriate for a prime minister to wear have captured the attention of the international media – the news media's readership alone is estimated at 157 million

The photos of Finland’s Prime Minister Sanna Marin in the Finnish magazine Trendi have caused a stir in the international media. The debates initiated by these photos on sexism and the limits of what constitutes appropriate behaviour for a politician have started a movement on social media.

Case Tolu ProNature

Tolu the classic detergent brand, launched a new ProNature product line. The challenge was how to highlight the organic nature of the cleaning products and how to publish it with an interesting and fresh way and activate as well the consumers to try the new products.

Case Dove

What kind of self-esteem do Finnish girls have? And how can young people's self-esteem be supported and by what means can a debate be held on an important topic?

Jan Sasse and Antti Mäki to join the A-lehdet board of directors

CEO Jan Sasse from Finnish Industry Investment Ltd and founding partner Antti Mäki from Sixty Degrees Digital Ltd have been appointed to the A-lehdet board of directors at the annual general meeting this spring.