A-lehdet Group

A-lehdet Group is a large Finnish media operator formed of A-lehdet, Finnish Design Shop, Genero and Keskisen Kello.

Published 14.4.2019

The Group is an interesting multi-sector company, a sought-after partner and an attractive employer. We are a pioneer in media content, digital commerce and growth marketing, constantly looking for new growth opportunities and people who are or would like to become the best in the field.

A-lehdet Group is formed of A-lehdet, which specialises in media business, Finnish Design Shop, a leading online store of Nordic design, Genero, a pioneer in growth marketing, as well as Finland's largest online retailer for watches and jewellery Keskisen Kello. In addition A-lehdet is a minority shareholder of Weekendbee, the responsible sports and outdoor clothing online store.

The story of this family business started in Helsinki in 1933 with the launch of Apu.

A-lehdet – Expertise in influencing

We want to bring joy and offer help to people every day. We publish magazines and podcasts, and maintain websites loved by our readers. Our main goal is to always exceed our customers’ expectations. Read more about our popular media brands here.

Finnish Design Shop – Pieces of Nordic Happiness

Home is a special place for us for us Northerners. The weather does not always favour lounging at a piazza, which has made us experts of domesticity and cosiness - creating concepts such as hygge, mys and sauna.

Founded in 2004, Finnish Design Shop is the largest online store of Nordic design in the world today. It has premises in Turku and Helsinki.

Genero – The Growth Marketing Co.

An agency that combines strategic, creative and technical expertise with data-driven marketing is in high demand both in Finland and abroad. Genero, founded ten years ago, is part of A-lehdet Group and currently operates in Helsinki, Jakobstad and Stockholm. The company's clients include Pirkka, Fonecta, Unilever, Snellman, OK Perintä and Friends & Brgrs, to name a few.

Keskisen Kello – The largest online retailer for watches and jewellery in Finland

Keskisen Kello is an online retailer for watches and jewellery. The growth story began when Jari and Marko Keskinen bought the company from their father in 2009. Keskisen Kello’s core business is formed of their brick and mortar shop in Tuuri, the keskisenkello.fi webshop in Finland and the klockmagasinet.com online store for Swedish consumers. Keskisen Kello is also searching for strong growth opportunities abroad.

A-lehdet Group’s key figures

Roughly 690 staff members
Turnover (2021) 144 million euros
5 telemarketing offices
20 beloved magazines and four popular online services
Employee job satisfaction rating is AAA (Corporate Spirit 2018)
Finnish Design Shop delivers products to more than 180 countries around the world

About

News

A-lehdet Group selected as FIELD Immersion Project Partner for Harvard Business School

A-lehdet hosts a team of students from Harvard Business School in Helsinki this week as part of course called the FIELD Immersion.

A-lehdet becomes a partner of Satokausi Media – a strong support for the growth of plant-based food media

The implementation of A-lehdet's growth strategy is progressing. Satokausi Media and A-lehdet join forces and encourage the consumption of vegetables. A-lehdet has purchased 51 percent of Satokausi Media Oy.

Advertise at eeva.fi

Eeva.fi is a new active digital medium for all who care about women.

The Ukrainian-language Apu Juniori is distributed to Ukrainian children who have come to Finland

Apu Juniori wants to make Ukrainian children who have arrived in Finland happy. The latest issue of the magazine has been made into a Ukrainian edition, which is distributed to Ukrainian children all over Finland.

Media Audit Finland 2022: the amended total coverage of Apu-media is 435,000

The amended total coverage of Apu is 435,000, which is approximately 25% higher than previously reported.

Come on now, we must get rid of the traditional views on women; a new study shows that less than third of women associate with the prevailing female image.

A recent study confirms what many have long felt, deep down inside: our image of women is hopelessly outdated. Overly restrictive ideals of what being a woman is about cause many people to feel pressured and insecure. The majority of women feel that the existing views on womanhood are so restrictive that they cannot fit them.

Advertise in Ihana magazine

In Ihana magazine, you will reach both crafting enthusiasts and instructors, in clubs, schools and organisations.

A-lehdet buys the business activities of Ihana magazine

Crafting magazine Ihana adds to the A-lehdet lifestyle media with its do-it-yourself content, such as home decoration crafts.

Case Ugly as F*ck

With the help of interactive Instagram content, Into Kustannus was able to make its book launch an engaging social media phenomenon.

Case Myllyn Paras

Influencer Anni Paakkunainen created a pastry recipe for Myllyn Paras, and it ended up becoming a social media hit that absolutely charmed home bakers.