Display

Display
Here you can read the technical guidelines for preparing and submitting display advertising material.

Ad formats, sizes and weight limits

* Desktop and mobile devices, both sizes must be submitted. The advert will be scaled to fill the entire screen.

Technical guidelines

File format: JPG, GIF, PNG, HTML, 3rd party tag

More detailed guidelines: verkkomainos@a-lehdet.fi

All material sent to A-lehdet must use HTTPS.

A click tracker and an impression pixel can be included in all material.

HTML5 materials

Guidelines for using a click tag in HTML5 material.

When creating material with Google Web Designer, the click function can also be added using the following instructions: click to view the instructions.

Display ads containing sound and video

Sound effects must not be automatically activated. The sound may only be activated by a mouseover or a click. Videos may begin running automatically on mute. The design must have clear buttons for pausing the sound and video image.

Wallpaper

  • Size: 1600 x 1200 px. Our content is 1060 px wide and evenly placed at the centre of the website.
  • Format: JPG, PNG, GIF, static images only
  • File size: 200 KB

Wallpaper cannot be clicked and it is not scaled according to screen resolution at 1600 x 1200 px. Some of the wallpaper may not be visible on smaller screens.

Parade ads cannot be run as HTML5 with wallpapers. A material tag can be added to the wallpaper, allowing dynamic banners to run as well.

Video wallpaper

  • Size: 1600 x 1200 px. Our content is 1060 px wide and evenly placed at the centre of the website.
  • Format: MP4
  • No sound
  • File size: max. 5 MB

A video starts automatically and runs on a loop. The wallpaper cannot be clicked and it is not scaled according to screen resolution at 1600 x 1200 px. Some of the wallpaper may not be visible on smaller screens.

We recommend that video wallpaper parades be partly transparent. With parades, graphic or interactive elements (e.g. the advertiser’s logo or a call-to-action prompt) can be added on top of the video. It is not possible to run parades as HTML5 files with video wallpaper. Material tags are supported with video wallpaper from which you can also run dynamic banners.

Interstitial

  • Size: 1200 x 1600 px
  • Format: JPG, GIF, PNG, static images only
  • File size: 300 KB
  • Landing page: url

Video interstitial

  • Size: max. 1920 x 1080 px
  • Format: MP4
  • File size: 5 MB
  • Length: max. 30 seconds
  • Landing page: url

Digital full page

  • Size: 620 x 891 px
  • Format: JPG, GIF, PNG, HTML5, 3rd party tag
  • File size: max. 200 KB
  • Landing page: url

Native display ad

  • Image size: 600 x 500 px illustration, the image should not contain any text
  • Headline: max. 64 characters including spaces
  • File size: max. 100 KB
  • Format: JPG, static images only
  • Landing page: url

In-banner video implemented by A-lehdet

MP4 video file with a click URL.

Swipe available from A-lehdet

  • Requires 4 images with either shared or separate click URLs
  • Sizes: 980 x 400 px, 980 x 120 px, 468 x 400 px, 300 x 300 px and 300 x 250 px
  • Format: JPG, PNG, GIF, static images only
  • Swipe can also be used in wallpaper campaigns

Theme sponsoring

We require four types of material for theme sponsoring: parallax material (desktop + mobile) and parade material (desktop + mobile).

Parallax

  • Desktop devices: 2048 x 1152 px, max. 250 KB
  • Mobile devices: 750 x 1334 px, max. 100 KB
  • Format: JPG, PNG, GIF, static images only
  • Landing page: url

Parade

  • Desktop devices: 980 x 400 px
  • Mobile devices: 300 x 300 px

Submitting material

Regular material must be delivered via email three workdays before the start of the campaign, while special solutions must be delivered five workdays prior. The delivery email address is verkkomainos@a-lehdet.fi. We do not take responsibility for a delayed campaign or incomplete advertisement displays if the material was not submitted to us on time.

All material deliveries must include at least the following information:

  • Name of advertiser
  • Name of campaign (product or service identifier)
  • Invoice recipient (if not the advertiser)
  • Publishing dates (date interval or week number)
  • Target media (which service/which placement)
  • Landing page (url)
  • Any special requests
Published: 31.12.2018