A-lehdet is fast increasing its ownership of growth marketing agency Genero

A-lehdet is fast increasing its ownership of growth marketing agency Genero
A-lehdet is increasing its ownership of the growth marketing agency Genero. Through acquisition, A-lehdet owns 79% of the company’s shares. This acquisition supports the growth strategy, according to which A-lehdet is constantly on the lookout for new business models to complement its media business operations.

A-lehdet is increasing its ownership of the growth marketing agency Genero. Through acquisition, A-lehdet owns 79% of the company’s shares. This acquisition supports the growth strategy, according to which A-lehdet is constantly on the lookout for new business models to complement its media business operations.

‘Over the last 12 months, we have been putting together a shared selection of services and creating a strategic pathway. Genero has convinced both us and our clients with its digital expertise, and its significant growth has shown us that there is a clear demand for these services,’ Kaisa Ala-Laurila, the CEO of A-lehdet, says.

The acquisition will provide an excellent addition to the services available for the B2B clients of A-lehdet. Alongside our strong content-related skills, we will now be able to provide various growth marketing and website design services. The B2B sales of A-lehdet offers its clients both strong media and diverse services, ranging from content and channel strategies to content design, production and distribution.

‘Our partnership with A-lehdet enables us to work towards our long-term goal of becoming the leading growth marketing agency in the Nordic countries,’ says Genero’s CEO Rasmus Östman.

More information:

A-lehdet Oy, CEO Kaisa Ala-Laurila, +358 (0)40 777 9212, kaisa.ala-laurila@a-lehdet.fi

Genero Oy, CEO Rasmus Östman, +358 (0)40 742 9523, rasmus.ostman@genero.fi

A-lehdet Group is an interesting conglomerate, a sought-after partner and an attractive place to work. We are a pioneer in media content, digital commerce and influencing, constantly looking for new growth opportunities and people who already are or would like to become the best experts in the field. The A-lehdet Group is made up of A-lehdet, which specialises in media business, and its subsidiaries Finnish Design Shop, Oma Terveys and Genero.

Genero is a growth marketing agency focusing on measurable digital marketing communications and enhancing its business clients’ performance. Genero’s clients include Fonecta, Kokkikartano, Snellman, Komplett Bank and Friends & Brgrs. Last year, its turnover was five million euros.

Published: 1.5.2019