A-lehdet joins WAN-IFRA’s international media innovation programme

A-lehdet has been selected to participate in WAN-IFRA’s GAMI Incubator #Finland programme, which brings together Finnish media companies and international start-ups to co-develop innovative solutions for the media industry. The six-month programme kicked off in Helsinki on 29–30 September.

Published 3.10.2025

A-lehdet is collaborating with the Finnish start-up Neuwo to develop new types of personalised content that better respond to the diverse needs of our audiences. The project leverages Neuwo.ai’s AI-powered contextual tools and external data sources. Our goal is to expand from traditional article publishing towards more scalable and user-driven content services.

"At A-lehdet, we are committed to creating content that resonates with our audiences in a more personal and relevant way. Collaborating with Neuwo allows us to experiment with new technologies and approaches that support this goal. The GAMI Incubator programme brings valuable international perspectives to our development work," states Antti Karvanen, Head of Digital of A-lehdet Group.

The programme is part of WAN-IFRA’s Global Alliance for Media Innovation initiative and is supported by Finnmedia and the Media Industry Research Foundation of Finland. It promotes transformation, technology adoption, and international collaboration in the Finnish media sector.

More information: WAN-IFRA press release

A-lehdet Group is a pioneer in digital commerce and media, combining strong content expertise with entrepreneur-led subsidiaries to drive innovation and growth in both Finnish and international markets. Our roots are in Finland. We are a financially sound, continuously evolving, and boldly renewing family-owned company. We have a goal-oriented strategy and a collaborative work culture.

A-lehdet Group includes the media company A-lehdet, leading Nordic design online store Finnish Design Shop, growth marketing agency Genero, Finland’s largest online watch and jewelry store Keskisen Kello, publisher of craft magazines and books Laine Publishing, and Finland’s most far-reaching food community Satokausi Media, and the internationally renowned city media brand Time Out, which A-lehdet is launching in the Nordics this autumn.

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