Media Audit Finland 2022: the amended total coverage of Apu-media is 435,000

Media Audit Finland 2022: the amended total coverage of Apu-media is 435,000
The amended total coverage of Apu is 435,000, which is approximately 25% higher than previously reported.
Published: 30.11.2022

The calibration of Apu’s overall coverage results, calculated by Media Audit Finland (2022) and FIAM, was somewhat incorrect. The amended total coverage of Apu is 435,000, which is approximately 25% higher than previously reported. Apu continues to be the biggest current affairs media in Finland, and Apu.fi is growing strongly.

Media Audit Finland (KMT) is a combination of studies commissioned by the print media sector, with Media Audit Finland as the main client. The studies are carried out by Kantar TNS.

The reviewed measuring results were updated on 26 October 2022 in the KMT 2022 findings and summary report, as well as the KMT 2022 Planner data.