Grand One: Demi Squad is the best social media campaign of the year

Grand One: Demi Squad is the best social media campaign of the year
The Demi Squad campaign produced for Mehiläinen by A-lehdet received an award in the Grand One competition as the Best Social Media Campaign of the Year.

Grand One is Finland’s biggest digital media competition, held a total of 23 times. This year, the competition had an amazing 232 entries. The category Best Social Media Campaign of the Year was the second most popular in the competition with its 37 entries.

The jury commented on its decision by saying that Demi Squad had succeeded in reaching a challenging target group of young women with a very challenging theme, which the campaign approached with a fresh and completely new way.

The campaign also attracted attention abroad, and last year it was granted the award for Most Creative Native Advertising Campaign in the Native Advertising Awards 2018 competition.

Read more about case Demi Squad here and view all the Grand One winners here.

Team

Client

Mehiläinen

Marketing Project Manager: Taru Aspinen

Content Designer: Hannele Salmi

Planning and production

A-lehdet

Head of Business Unit: Anni Lintula

Creative Planner: Helena Jutila

Concept Designer: Ida Valpas

Marketing Manager: Hanna Kännö

Producer: Johanna Liukkonen

Social Media Producer: Essi Rundgren

Art Director: Eeva Värtö

Graphic Designer: Satu Salmitie

Ryöväri

Chat Fiction Scriptwriter: Ronja Salmi

Chat Fiction Scriptwriter: Veera Ojola

Influencers

Elisa Malik: Elisa Aryal

Eerika Haikonen: Eerika Haikonen

Published: 28.3.2019