Global knitting phenomenon Laine celebrates its 10th anniversary with a spectacular jubilee publication

Laine’s story began with a feeling and an idea – the desire to create a magazine that would be more than just a collection of knitting patterns. Today, Laine is a global phenomenon that has built a passionate community and established itself as a trendsetter in the international knitting world.

The anniversary issue offers a retrospective of Laine’s ten-year journey. It features 23 knitting patterns from designers who have played an important role in Laine’s history. Some of the designs are new interpretations of past favourites, while others are completely new creations.

"When we founded Laine, we didn't make grand business plans. We just wanted to create the magazine we were missing ourselves – a magazine whose images would tell stories and whose pages readers would return to again and again," says Jonna Helin, founder and CEO of Laine.

To date, Laine has published 92 books, 30 issues of Laine magazine in both Finnish and English, and eight special issues. Over the past year, books and magazines have been shipped to 92 countries, with the most distant destinations being Australia and New Zealand. Laine’s international appeal is also reflected in the fact that its largest market, accounting for approximately 30 percent of sales, is the United States.

"Gradually, I realized that we weren't just making a magazine but building a community. This anniversary issue is dedicated to this community and our journey together. It carries within it ten years of stories, friendships, creativity, and shared memories. I am incredibly proud of it and deeply grateful."

The book-like jubilee publication is not only a look back at the past but also a testament to the power and significance of print media in the digital age. It serves as a reminder that beauty, slowness, and crafting with one's hands are values that endure and connect people across cultural boundaries.

The Laine jubilee publication will be released on 30 July 2026.

For more information: Jonna Helin, tel. +358 40 965 3196

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Laine Publishing is a Finnish publisher that publishes the international knitting magazine Laine, as well as knitting, crafting, and lifestyle books – including the highly popular 52 x book series. Most of the books are published in both Finnish and English, and their translation rights have been sold worldwide. Laine draws inspiration from everyday beauty and cherishes sustainable values and diversity. The publisher's goal is to create timeless publications that readers can return to year after year. Laine Publishing is part of the A-lehdet Group.

A-lehdet Group is a pioneer in digital commerce and influence, where media business and entrepreneur-led subsidiaries drive innovation and growth in both domestic and international markets. Our roots are in Finland. We are a financially sound, family-owned business that constantly and boldly modernises itself. We have a goal-oriented strategy and a collaborative working culture.

The A-lehdet Group comprises A-lehdet Oy, which focuses on media business; Finnish Design Shop Oy, the leading online retailer of Nordic design; Keskisen Kello Oy, Finland's largest online store for watches and jewellery; Laine Publishing Oy, an international publisher of craft magazines and books; Satokausi Media Oy, Finland’s most engaging food community; and the internationally renowned city media Time Out, which A-lehdet brought to the Nordic countries.