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Lily creates new trends and hot topics. It deals in themes such as work, style, beauty, well-being, family, home, relationships, culture, society and social phenomena. Its influencers attract passionate audiences to their multi-channel content 24/7. In addition to the influencers, content for Lily is created by the editorial staff of Trendi and Lily and more than 6,000 bloggers and members of the Lily community.